Geeking out at the bottom of the funnel: Velocity goes to Vegas
Viva las Data! We hit the strip to be a part of Informatica World 2014 and get in touch with our inner geek.
View ArticleThe paradox of the Almost ‘Creative’
How the Almost Creative conducts the show without ever stealing it.
View ArticleOnly fools and prospects
Why just about everything in marketing compels you to treat your audience like they're idiots.
View ArticleAssuming the position
When content fails to make assumptions, it fails to divide an audience. Here's why that's bad.
View ArticleHow B2B made me reach for a brown paper bag
The steep learning curve of B2B content marketing makes me sick. And I dig it.
View ArticleKeep it structured, stupid
Why a lack of structure is the ultimate killer of content quality (and other breaking news)
View ArticleThere are two types of creatives. (There. I said it.)
It's nice to think every creative's different. But we usually fit into one of these two buckets.
View ArticleThe problem with positive
They probably taught you to keep your marketing positive. Here's why positivity is actually a bad thing.
View ArticleWhy ‘customer centricity’ is a cursed message
I'm getting pretty sick of 'customer centric' – the latest buzzword to pollute and distract good marketers.
View ArticleEight strategic story arcs that shape almost every B2B narrative.
Discover ideas about writing a B2B brand story. Writing a B2B narrative? Here are 8 common B2B story arcs that might help you.
View ArticleWhen a white couple helped me break and enter
A marketer's view on why we need to always remember the individual.
View ArticleThe Vineyard Community interview
In his late forties Phil was at the top of the marketing industry. A few years later he was homeless, alone and sleeping on a bench. See how Richmond-based charity, The Vineyard Community, helped him...
View ArticleWFH #10: This 2020 thing isn’t great for creativity, is it?
Fun is an essential part of making good creative. And this year isn't exactly fun. Here's how I'm dealing with that.
View ArticleThe Relationship Between Content Marketing and SEO? It’s Complicated.
There's a lot written about content marketing and SEO. But very little from the content side. We need to do more (in every way).
View Article10 content marketing performance metrics you probably aren’t using but...
Most content marketers aren't good at measurement beyond simple analytics report. It's time to change that.
View ArticleWant to feel good about working in marketing in 2020? Get real.
Being in the optimism business in 2020 feels really weird. Maybe the answer is to change the way we think about optimism.
View ArticleStop your content performance KPIs from ruining your content
Great content and content performance KPIs should be a perfect partnership. But sometimes, the presence of KPIs can make the content they're measuring come out a bit, well, safe. Let's talk about that.
View ArticleHow Drift thinks about B2B online events: an interview with Mark Kilens
Drift is learning super-fast about running B2B online events. Here's what Mark Kilens thinks about it all.
View ArticleOn Velocity’s Culture: airing out something that maybe we shouldn’t
If there's anything worse than a company's Statement of Values, it's a marketing agency's Statement of Values. So this is one that isn't really one at all...
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